Business Writing Help for Business Proposals
While business writing can cover a lot of territory, writing small business proposals is an especially productive strategy that can result in increased sales and improved public relations. Of all the business development tools available to small businesses, business proposal writing is frequently the most cost effective and practical business solution.
So why is this effective and strategic use of business writing not used more often? Perhaps it has something to do with an ongoing "failure to communicate" problem within many companies. Whenever business communication is not operating smoothly, it will also be difficult to implement written communications.
The good news: This is a problem that can be solved.
The bad news: Achieving a realistic solution typically requires small business owners and managers to realize that they need help and then to take the necessary action.
Business Development and Proposals: All Small Businesses Want More Sales, Don't They?
I think it is perfectly normal for a small business owner to be thinking constantly of ways to increase sales and business activity. Even in a "normal" economy, this would be true. But the importance of formulating effective business development strategies has climbed to a critical level during the past few years of financial and economic uncertainties.
In my view, writing small business proposals should be at the top of any business development action list during both weak and healthy business periods. If a company has not been using business proposal writing aggressively, this is an excellent time to start. For those companies that have attempted to use proposals but have not yet experienced significant successes, this is also an appropriate time to improve their proposal development process.
What Is the Most Effective Business Development Strategy?
As noted in the introduction, business proposal writing is frequently the most cost effective and practical business development solution available to small business owners and managers. The slide presentation shown below includes several of the most relevant reasons to feature business proposals in any effort and business development strategy to improve business sales.
Business Writing Is a Skill That Can Be Acquired: Business Training Help
To prepare effective business proposals, some specialized business writing skills are required. Some small business owners might already have this capability, but many do not. For those who want to add business proposal writing capabilities, here are the practical choices that are usually available:
- Use an external business writing specialist for each proposal
- Use a business training specialist to assist in adding technical writing skills
- Research and reading to acquire the capabilities on a trial-and-error basis
There is no right or wrong path. The choice in many cases will depend primarily upon the time-frame and financial resources available.
Combining Business Negotiating and Proposals: A Smart Combination
The process of preparing an effective business proposal is an ideal illustration of what can happen when business communication and writing are blended together in a strategic way. By adding business negotiating to the equation, the combination becomes even more powerful.
Copyright © 2014, Stephen Bush. All rights reserved. AEX Commercial Financing Group
Stephen Bush is the CEO of AEX Commercial Financing Group. He is a small business consulting expert who helps small businesses throughout the United States and Canada.