Press Release Tips
Here are a number of press release tips that are designed to improve the effectiveness of press releases by individuals and organizations of all sizes. The primary suggestions are summarized below in a YouTube video and SlideShare presentation — both produced by Stephen Bush.
Changing Guidelines for Business Writing and Press Releases
Confusing the issue of how to write an effective press release is that the "requirements" seem to be constantly changing. This is partially due to evolving standards observed by search engines. These changes also apply to other forms of business writing such as articles, website blogs and white papers. While the shifting "rules" can be both frustrating and confusing, very few business owners and managers can afford to ignore new press release guidelines if they want their press releases to be as effective as possible.