Blogs are everywhere on the Internet. But from most appearances, they are not living up to high expectations. This seems particularly true when analyzing prospective customers who are looking for educational content in preparation for buying a service or product.
For those organizations that are heavily invested in inbound marketing and customer-centric sales processes, this presents several dilemmas. First and foremost, most inbound marketing metrics place a heavy emphasis on traffic patterns generated by blogs. Second, if blogs are not effective in educating new visitors and customers, then what alternatives should be considered?
As you can see, "Thinking Outside of the Blog" is my description for the process of finding a better approach than blogs to educate new customers. Here is a short video (under 3 minutes) that will provide some answers and additional perspectives.